Chief Executive Officer and
Senior Partner, Sid Lee inc.
Bertrand Cesvet has been Chief Executive Officer and Senior Partner of commercial creativity firm Sid Lee since 1997. He heads the global strategy group and advises clients on how to transform their businesses and brands. He also manages the agency’s business development and has played a key role in acquiring several international mandates. With Mr. Cesvet at the helm, Sid Lee has become one of the most recognized agencies in the world for its creativity, originality and unique business model.
An economist by training, Mr. Cesvet also earned an MBA from McGill University. Before joining Sid Lee, he worked in marketing strategy for Lassonde Industries and Mercer Management Consulting. Frequently invited to speak at conferences about such topics as management and creativity, Mr. Cesvet is also the author of Conversational Capital: How to Create Stuff People Love to Talk About. He has sat on the Board of Directors of the ONE DROP Foundation since 2007.
- April 7, 2015
- Human Resources